Where do paying fans drop out of your OnlyFans funnel?

What does the funnel look like in numbers?

This made-up example shows one month on one channel.

In this case, 36 subscribers at $15 bring in $540 in the first month, which leaves $432 after the 20% platform fee. The overall rate from reach to subscriber is 36 ÷ 25,000, or about 0.14%, which is easy to mix up with the 12% at the subscription step.

To read these numbers, you compare each rate with the same rate from your last two or three months. Suppose click-to-subscription was 18% last quarter, so 300 clicks would have brought you 54 subscribers, and now they bring 36. Reach, visits and clicks held steady, so you’d look first at the page people land on, the price they see and whether a promo brought in the wrong crowd. That doesn’t prove the cause, but it tells you where to look and keeps you from posting more when posting wasn’t the problem.

What should you record at each step?

The numbers are only comparable if you count the same way every time.

• Reach: unique accounts over a set period, rather than total views.
• Profile visits: the same period as your reach.
• Clicks: a separate tracked link per channel, with anything you can’t attribute labeled as unknown.
• Subscriptions: new sign-ups only, because renewals get their own line.
• First purchase: fans who bought a paid message or post within a fixed window, such as 14 days.
• Renewals: the same starting group, followed month by month.

Which step should you fix first?

It makes sense to start at the top and stop at the first step that looks weak compared with your own history.

• If you have plenty of reach but few profile visits, the opening or the format isn’t getting people to tap on your name.
• If people visit but rarely click, your bio, link text and pinned content probably don’t make it clear what happens next.
• If they click but don’t subscribe, you’d look at the page they land on, the preview, the price and any promos that attract the wrong crowd.
• If they subscribe but don’t buy, the inbox and your offers are the place to look, and our DM revenue audit is a good start.
• If they buy but don’t renew, our guide to reducing subscriber churn goes through the usual reasons.

Which channels bring the most people in at the top is a separate question, and our traffic mix guide covers it.

What if your traffic comes from several channels?

In that case you run the numbers once per channel, because 20,000 people reached and 20 subscribers is very different from 2,000 reached and 20 subscribers. The work per subscriber belongs in the comparison too, including filming, editing and moderating, since the bigger channel may turn out to be the expensive one.

When you change something, one step per round is enough. If you rewrite your bio, change your price and switch your posting format in the same week, you won’t be able to say which one caused the result.

Where does a team fit in?

The early steps depend on content and social posting, while first purchases and renewals depend on the inbox and your plan. We cover both sides, with ideas, planning and posting after your approval through our social media growth work and a chat team that writes in your voice around the clock. The short weekly review with your personal manager is a natural place to go through these numbers together.

Frequently asked questions