Key takeaways
- Subscriptions, paid messages, bundles and custom work each have their own job in your pricing.
- A paid message is best judged by its revenue per 1,000 recipients, because its price alone doesn’t tell you what you earned.
- A bundle is only worth it if it keeps fans who would otherwise have left.
How do subscriptions, bundles and paid messages fit together?
| Product | Its job | What to watch |
|---|---|---|
| Monthly subscription | Brings fans in and sets the baseline value | New subscribers and first-month cancellations after any change |
| Multi-month bundle (where your account offers it) | Commits fans who already stay and brings cash in up front | Whether bundle buyers renew more often than monthly ones |
| Paid message | Sells a specific set or item to a defined group | Revenue per 1,000 recipients and unsubscribes after sends |
| Custom request | High-value work that takes a lot of effort | Hours per request and due dates kept |
The 20% platform fee applies to all of them. If you work with an agency, its share comes out of the remaining 80%, and with us that’s 25–50%, so every price should be judged on what’s left after both.
How do you price a paid message?
A good starting point is what you keep per message sent. Say a $15 message goes to 1,000 fans and 50 of them buy, which makes $750 gross and $600 after the platform fee. To match that, a higher price needs this many buyers per 1,000 recipients:
| Price | Buyers you need |
|---|---|
| $15 (your baseline) | 50 |
| $20 | 38 |
| $25 | 30 |
| $30 | 25 |
If the higher price leaves you with more buyers than that, it earns you more. It also helps to say what the fan gets, such as how many items, how long a video runs and what’s included, because vague locked messages rely on curiosity, which wears off. Repeat buyers and first-time buyers can respond differently to the same price, so look at them separately in your own history.
When do discounts, trial links and bundles make sense?
Where your account offers them, discounts and trial links bring fans in, but they also change who you attract, so every promo group should be tracked on its own, with renewals as well as sign-ups.
A bundle works differently. At $15 a month, a six-month bundle at 20% off costs $72, or $12 a month, which brings cash in now and limits what you earn from that fan per month. It pays off when it keeps fans who would have left by month three, and it costs you money when it only discounts fans who were staying anyway. For that reason, it’s better offered to fans who have already renewed once or twice than to everyone who arrives. Our guide to reducing subscriber churn covers the retention side.
How often can you send paid messages before fans lose interest?
There’s no right number, so your own share of buyers and your unsubscribes are the best guide. You can add one send per week and compare both after two weeks, leaving out fans who already bought the same content. Fewer, better-targeted sends are easier to keep up and easier to evaluate, and our DM revenue audit shows how your inbox is doing today.
Switching to a free page with paid messages is a much bigger step than changing a price, because all your revenue then depends on paid messages and tips. Before you consider it, work out what your messages would need to earn after fees to replace your current subscription revenue. If you can’t answer that yet, it’s too early to change a page that’s already earning.
How do you run a pricing test?
- Write down the current price, the recipients and the last four weeks of results.
- Change one price for one group.
- Run the test for a full billing cycle with subscriptions and bundles, or for two to four weeks with paid messages.
- Compare revenue after fees per 1,000 recipients or per new subscriber, along with refunds and unsubscribes.
- Decide whether to keep it, undo it or test it again, and write down why.
Our content and pricing strategy work follows the same kind of routine, within the limits you approve. You can try your own figures in the income calculator.
Frequently asked questions
What is a good price for a PPV on OnlyFans?
There’s no universal price, so we don’t quote one. A good test is to start from what your repeat buyers paid last month, try one step above it on a defined group and compare revenue per 1,000 recipients after fees.
Should I raise my subscription price?
First work out your limit, because the old price divided by the new price shows how many buyers you can afford to lose. Then you can raise it by one step, watch new subscriptions and renewals for a full cycle and check in your account how the change affects current subscribers.
Do bundles reduce churn?
Sometimes they do. A fan who prepaid can’t leave next month, but the bundle also discounts fans who would have stayed anyway, so compare how bundle buyers and monthly subscribers renew before you decide.
Would you like to go through your prices with us? Tell us about your page and we’ll get back to you within 12 hours.