Key takeaways
- Your plan is built around the time you have for shooting, so there’s no fixed number of posts to hit.
- Before you shoot, we work out which pieces are for public posts, your feed or paid offers.
- We suggest prices for your subscription, bundles and paid messages based on your own sales, and you make the decision.
Where does each piece of content go?
Most of what you make ends up in one of three places, and each one does a different job. Public posts on Instagram, TikTok, Reddit and X bring the right people to your profile, so they’re safe-for-work previews and clips that follow each platform’s rules. Your subscription feed delivers what the subscription promises, on a rhythm subscribers can rely on, with regular sets, behind-the-scenes material and polls. Paid messages, custom requests from your price list and bundles, where your account settings offer them, come on top of that.
We sort this out before you shoot, because it saves you from making the same material twice or ending up with content that has nowhere to go. Say you’re shooting a set on Tuesday. One vertical clip might be cut for Reels and TikTok, the full set goes into your feed, and a longer version is held back for a paid message. A few older pieces on the same theme could then go into a bundle. You’d know all of this before you start, including which formats and versions are needed.
How do we plan around the time you have?
Not everyone shoots every week, and your plan should reflect how you work. If you shoot twice a month, for example, one shoot can cover about two weeks. The first part of a set goes out right away, the second part follows a few days later, and behind-the-scenes posts and polls fill the days in between.
Your part of this stays fairly small. You agree on topics and offers with us, shoot, approve what’s going out and look over the results in the weekly review. We plan and coordinate the preparation, publishing and review, and if you’d like editing to be included, we agree on what that covers before we start. If you can’t film one week, let your manager know early, so we can see what approved material you already have and change the plan and anything promised to fans accordingly.
How do we set prices for your subscription, bundles and paid messages?
We start with your own numbers, meaning what sold, at what price, how quickly, and which paid messages hardly anyone bought. For your subscription, we look at new subscribers and renewals after earlier price changes, and we might suggest testing a different price. For bundles, we look for older material that belongs together and still sells, if your account settings allow it. There’s no single price that’s right for every page, so you won’t find one here, and the decision is always yours.
Paid messages usually need the most attention on a page that already earns. The chat team quotes from the price list it’s given, so if that list is vague, fans end up being offered different prices. A clear list with price steps makes this much easier. Our guide to PPV and pricing for active pages goes into more detail.
Why do we change one price at a time?
On a page that already earns, any price change carries some risk. If your subscription, your bundles and your paid messages all change in the same week, you won’t be able to tell which change made the difference. We’d rather change one thing, give it enough time and write down what changed and what happened next.
You see the results in your weekly review, along with what was planned, what was published and what sold. This takes longer than changing everything at once, but you learn something about your page at every step. What subscribers can count on each week also affects whether they renew, and our guide to reducing subscriber churn goes into that in more depth.
What stays with you, and what does it cost?
You create the content, set your limits and approve what’s published. Our marketing and our chat team work from the same plan, so what you shoot fits with what’s being promoted and sold.
Content and pricing strategy is part of our full management, so you don’t pay for it separately. Our commission is 25–50% of your revenue after the platform fee, agreed in writing before we start, with no upfront or extra fees.
Frequently asked questions
What does an OnlyFans content strategy include?
It’s a plan for what you shoot, when it goes out and where, across public posts, your subscription feed and paid offers such as paid messages and bundles. With us, it also includes price suggestions and a weekly review of what was published and what sold.
How often should I post on OnlyFans?
As often as you can reliably keep up. A rhythm subscribers can count on usually does more for you than posting every day for two weeks and then stopping, so we plan according to the time you have.
What should go on my feed and what should I sell separately?
Your feed should regularly deliver what your profile promises. Paid messages and bundles work best as additions, for example a set that goes further or a custom request. You decide which offers exist.
Who makes the content?
You do. We plan and coordinate the preparation, publishing and review, and if you’d like editing to be included, we agree on what that covers before we start.
If you’d like us to look at your content and prices, tell us about your page. We’ll reply within 12 hours.